This weekend, I was in a big city and able to visit some bookstores. This is a luxury for me considering the tiny bookstore in our town.
I love walking down the aisles and smelling the books around me, which is what I was doing when I came across James Patterson's wall. Yeah, WALL. I almost fell over. I've never seen anything like it before. Not only did his books fill every shelf in that section, but there was clear plastic on the edge of each shelf with a printed tagline label stuck to it. In-cre-dible. What the publisher must be paying for that display, I can only imagine.
And have you seen James Patterson's commercial? A TV commercial for a book. I can't say I've ever seen that before either. Have you? Check it out on his website.
After witnessing all the publicity put behind James Patterson, I've decided to change my name. Just call me James.
Seriously though. Have you ever seen this kind of marketing for Stephen King, Nora Roberts, or any other big time best selling author?