Anyone who writes reviews for books and posts them on their blogs should be warned. The U.S. Federal Trade Commission (FTC) wants bloggers to disclose any freebies, including free book copies or ARCs received for a review. The blogger only needs to state somewhere in their post that the book they’re reviewing was given to them by the author (agent, editor, or whomever).
Why is the FTC so concerned about this? They simply want to protect the public from bloggers who are endorsing a product they’ve received for free. This isn’t to say they believe the reviewer is biased because of the freebie, but that the consumer should be aware of the possibility and make their own judgment.
At the moment, the FTC isn’t going after small bloggers for this offense, but it does have the right to do so if it so pleases. So, why take the risk?
Do you have reviews on your blog? Have you received free books for them? Did you know about this warning?